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BIG FISH, the world’s largest producer of casual games, has added the ability to offer any Android game, free-to-play or premium, to its worldwide PC and Mac audience. Powered by BlueStacks’ technology, Big Fish can now satisfy its 80 million+ PC and Mac players’ pent-up demand for popular games, previously only offered on smaller screen mobile devices, and brings them to a full-screen native PC or Mac experience. “Big Fish is now able to offer Android games to the more than a billion consumer PC and Mac ‘devices’ worldwide,” says Paul Thelen, Founder and CEO of Big Fish. “This is a win for both our customers and game developers. Android developers can, for the first time, access a huge player base through Big Fish’s global PC and Mac app store. “Our customers on PC and Mac will now be able to enjoy many new games previously not available to them, including hundreds of hit free-to-play games not supported natively on PC or Mac.”, he adds Game developers launching games with Big Fish can make their Android games playable on PCs and Macs within the Big Fish PC and Mac app store by simply implementing Big Fish’s ecommerce APIs. Working with Big Fish, Android developers will introduce their popular games to a new audience, increasing revenue and brand exposure. “This deal is a huge win for mobile developers who want to offer their games to PC or Mac players without having to do any work,” said BlueStacks CEO, Rosen Sharma. “There is no one bigger in the casual gaming space than Big Fish and there are many developers that we have worked with in the past interested in this new market opportunity.” Rosen concludes connect@animationxpress.com

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